Woman’s Own Magazine: September 9th 1954

Front Cover

A few weeks ago I bought a stack of 20-odd vintage French magazines, all from the 40s, 50s and 60s and I was beyond excitement. Or excitement in a French sounding way… This morning, I bought forty four – yes, forty four! – Woman’s Own magazines, mainly from the 1950s but some from the 40s and a couple from the 60s. If I was beyond excitement before, I’m not sure what I am now…

Gala Interchange Lipstick Ad

 

“Remember, too, that there’s a glistening Gala Nail Colour to match every lip colour.”

The magazine is full of fashion and beauty advice, much like today. The adverts seem to be amongst the most colourful pages:

Puritan Gentle Green Soap

 

Much of the beauty tips seem to be related to getting married or keeping a home. Today, it’s more about looking glamourous but I still think the underlying reason is because women want to attract other people, or at least for other people to think they’re attractive.

Some of the letters that readers of the magazine sent in are quite illuminating! After reading several of these magazines, I’m even starting to write a bit like them myself…

“You may call a woman a kitten, but not a cat; a mouse, but not a rat; a chicken, but not a hen; a duck, but not a goose; a vision, but not a sight”. That little pearl of wisdom was by Mrs. P. from Swansea.

What a wonderfully varied like the air hostesses have! I envy them that, but I also envy their extraordinary versatility; there seems to be so little they cannot do or situations with which they cannot cope. Then too, they’re always so attractive to look at. All this – and travel too!” Miss W. F., Edinburgh

Shoes to set your feet a-dancing

 

How to apply eyeshadow

 

I think I need to get one of these:

Perhaps it's the exercises, and not the suit?

 

More fabulously Fifties’ adverts:

Even in adverts, the dresses are fabulous:

Lux advert

I just wish I could go back in time and see all of the dresses, the furniture, listen to the music, go dancing, bake cakes… Oh well, back to the 21st century it is…

5 Comments Add yours

  1. S. Le says:

    I love the old adverts! I would take all the 1950’s furniture! Brilliant!

    (not to offend, but in your title do you really mean “quiche” or do you mean to say “kitsch”?

    Very nice blog!

    1. littleowlski says:

      I really do mean quiche! It’s a joke between me and my dad – he always says quiche instead of kitsch. Glad you like the blog and the magazine – I have 44 of them so will be more posts about them over the next few months. They really are amazing!

      1. S. Le says:

        Cool. I also love quiche so it’s all good then.

  2. lavalotti says:

    I could spend days on end reading through these old magazines! Very cool.

  3. Matt says:

    All of these are really fascinating primary sources for socio-cultural history. Seriously. Phd?

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