Bird’s Custard Adverts

A drizzly Sunday calls for some home cooking. A big Sunday dinner and a delicious pudding, covered in custard is just the ticket for warming you up on a damp, miserable day like today. The 1950s must have been the boom time for custard and other sweet dessert treats, after years of rationing and frugal…

Sweet or Savoury? Vintage Bird’s Custard Ads

From Woman’s Own, Thursday September 2nd, 1954: “Fluffy Top Custard 2 level tbsps Bird’s Custard Powder 4 level tablespoons Sugar 1 Egg White 1 pint Milk Mix the custard powder with 2 tablespoons of the milk. Boil rest of milk with 3 level tablespoons sugar. Whisk the egg white very stiffly, fold in 1 level…