Best & Co Holiday and Travel Fashion Adverts: 1958

As we appear to be experiencing what is now becoming the customary January cold snap, why not dream of warmer climates by admiring these adverts from 1958? Featuring the cruise collection by Best & Co, these adverts show off some of the best of New York fashion from 1958; on a background of stylish, mid-century building and airplanes. “You’ll have fun Island-Hopping Intercontinental style” the slogan proclaims: just the daydream we all need in the Wintery North of England.

Best & Co Vintage 1950s Advert Travel Fashion
"Adele Martin sends you off into the blue-gold tropics..."
Best & Co Vintage 1950s Advert Travel Fashion
"Natlynn JR's snapshot sheaths..."

 The Hotel Embajador Intercontinental in Ciudad Trujillo appears to be still there. Deja Vu Collectors has got a postcard from the era of the hotel:

Hotel Embajador Intercontinental postcard from Deja Vu Collectors
Best & Co Vintage 1950s Advert Travel Fashion
"Diamond Deb wraps you in the gentle warmth of pure cashmere..."

 The Hotel Jaragua Intercontinental doesn’t appear to have any modern mentions. However, I did find these old graphics for the hotel on a website called delcampe.net:

 

Best & Co Vintage 1950s Advert Travel Fashion
"Loomtog's sun-worshippers in Peter Pan flower-printed cottons..."
Best & Co Vintage 1950s Advert Travel Fashion
"Majestic's tropical weight separates... the sporting thing to wear..."
Best & Co Vintage 1950s Advert Travel Fashion
"Ready to take in the sights on the island..."

 Vintage luggage labels for the Hotel Curacao Intercontinental in the Netherlands Antilles are availabe for sale on Ebay here:

 

Best & Co Vintage 1950s Advert Travel Fashion
“Indispensable for life down among the sheltering palms.”

 Best & Co. was originally a baby and children’s retailer, founded in 1879 in New York City by Albert Best. Originally known as the Lilliputian Bazaar, it later changed its name and expanded to women’s clothing and accessories. According to Wikipedia:

“The flagship was located originally in the “Ladies’ Mile” near Sixth Avenue and 23rd Street. In 1908, Best & Co. purchased for $500,000 the former Engineer’s Club at 372 Fifth Avenue at 35th Street for a new store, joining an elite group of merchants to locate in that section of Fifth Avenue in the early 1900s, including B. Altman, Gorham, and Tiffany’s. This limestone building later became the Bond Clothing Stores flagship when Best moved farther up the avenue, and was later converted to apartments.[3] Its final 12-story flagship store was located at Fifth Avenue and 51st Street, next to St. Patrick’s Cathedral. (It can be seen in the movie The Godfather…it’s where Michael and Kay have shopped just before seeing the Don has been shot). It was acquired by the company in 1944, from the Union Club. After it closed in late-1970, the beautiful white marble building was torn down and the Olympic Tower was built in its place.”

All of these adverts come from a 1958 January edition of the American ‘Glamour’ magazine – not to be confused with the modern-day, British version. What I love about these adverts is just how redolent they are of a previous era: the illustrations, the fashion, the designs of the hotel, the descriptions of the clothes… all create the perfect ‘mid-century’ image that many people nowadays strive for.

3 Comments Add yours

  1. Clare says:

    oooh the glamour days of travel! You might like some of my postcard collection http://mydarlinglittlesunbeam.tumblr.com

    1. littleowlski says:

      I do like your postcards! They look brill! I’ve got some Halloween ones on here somewhere and some ’60s ones my boyfriend gave me. We’ve got a bit of a postcard collection in the family – most members of Aidan’s family collect postcards of some kind!

      1. clare says:

        time to stalk your blog instead of work i think!

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